Current location:style >>
Chinese small home appliances aim for high
style61355People have gathered around
IntroductionIn the first half of 2020, small home appliances remained the only electric appliance category with ...
In the first half of 2020, small home appliances remained the only electric appliance category with sales growth, which is attributable to a series of measures the industry has taken in order to better meet consumers’ needs.
Little Bear Electric Appliance Co., LTD, one of the fastest growing small home appliance brands in China, registered a sale volume of over 318 million yuan (about $49.2 million) in a shopping spree in November 2020.
A user uses a Tineco cleaner to clean the floor. (Photo courtesy of Tineco)
The brand gained 23.8 million new consumers, with its egg-boilers, egg beaters, electric heated lunch boxes and electric stoves all top products of the category by sales volume.
The brand has a deep understanding of customers’ needs. With a Little Bear egg boiler, which can be preset, users can put ingredients into the pot in the evening and have their breakfast ready the next morning.
“The growing sales volume of small home appliances is a result of both the stay-at-home economy and digital economy,” said Fu Guoqun, a professor of the department of marketing at Guanghua School of Management of Peking University.
Small home appliances, which are good-looking, intelligent and user-friendly, also represent a lifestyle of young people, so when they are shared on social networking platforms, they quickly arouse a lot of interest.
Tineco, a cordless vacuum cleaner and floor washer brand, garnered a sale volume over 410 million yuan in the November shopping event last year. Its success lies in accurately spotting the needs of consumers.
The products can sweep and mop the floor in one step, targeting middle-and high-end customers. “We want to give as many pleasant surprises to our customers as possible,” introduced Qian Dongqi, founder of the brand.
Cross-industry collaboration is another reason for the success of small home appliances. Launching new products in collaboration with the cartoon series “My Little Pony,” Little Bear has worked with artists to add more cultural elements to its products.
Roaman launches an electric toothbrush in the color of avocado, in collaboration with China’s e-commerce giant Alibaba. (Photo courtesy of Roaman)
Some brands aim to become high-end. Tineco, with similar functions and prices as that of Dyson vacuum cleaners, doesn’t hide its ambition to target the high-end market.
“What we want to do is to not only become an innovation-driven brand like Dyson, but also improve people’s living quality with the intelligent technologies and change their lifestyle,” said Qian.
Different from other domestic electric toothbrush brands that focus on the low-end market, Roaman is working hard to grab a share in the high-end market, which is mainly occupied by foreign brands, through providing customized products, said Wang Yuanwei, the brand director of Roaman.
Through cooperating with China’s e-commerce giant Alibaba, Roaman launched a product with an attractive look and functions integrating those of a facial cleansing brush and a toothbrush. The product became a hit after it was rolled out in November 2019.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Stellar Station news portal”。http://kenya.downmusic.org/html-59c399929.html
Related articles
Medics remove 150 MAGGOTS from a woman's mouth after dental procedure left her with rotting tissue
styleA team of shocked medics removed 150 maggots from a woman's mouth that had appeared after a dental p ...
【style】
Read moreLondon's Cavalry chaos: Moment
styleChaos erupted in central London today as five horses threw off their riders and ran amok after being ...
【style】
Read moreBruins beat Maple Leafs 4
styleTORONTO (AP) — Brad Marchand broke a tie midway through the third period and the Boston Bruins beat ...
【style】
Read more
Popular articles
- California congressman urges closer consultation with tribes on offshore wind
- Leverkusen defender Jonathan Tah looks to finish historic season unbeaten and with more trophies
- Yankees third baseman DJ LeMahieu shut down at least another week due to swelling in his right foot
- DEAR JANE: My best friend invited me on vacation with her
- Jon Wysocki dead at 53: Staind drummer passes away
- After 4 decades in music and major vocal surgery, Jon Bon Jovi is optimistic and still rocking
Latest articles
Siblings trying to make US water polo teams for Paris Olympics
Malaria is still killing people in Kenya, but a vaccine and local drug production may help
Here are 14 players to watch next season across the Big Ten Conference
Belarus claims it prevented drone attacks from Lithuania. Vilnius rejects the allegations
Fresh heartache for cancer
Russia fines actress who hosted 'almost naked' party over her calls for peace
LINKS
- Pakistan appoints Gary Kirsten and Jason Gillespie as cricket coaches
- Pakistan appoints Gary Kirsten and Jason Gillespie as cricket coaches
- China sees 3.67 bln domestic tourist visits in first 3 quarters
- Crowding recurs at the Universal Beijing Resort
- China's northernmost high
- KFC announces new limited edition menu item to celebrate the start of BBQ season
- Chinese premier stresses consolidating achievements in poverty alleviation
- China announces visa
- Chinese pickle spices up export hopes with Mexico
- Arrest warrant issued for man in fatal shooting of off